Hot Wheels Comic
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DC''s collective foot floored the pedal after acquiring the rights to publish a comic based on Mattel''s enormously popular Hot Wheels die cast car line. The company even hired Alex Toth to draw it, since the legendary artist had designed the line''s characters for a Saturday morning cartoon show. Toth''s inaugural issue with writer Joe Gill chronicled turbo charged teen Jack Wheeler and his Hot Wheels pit crew matching horse power against Dexter Carter and his Demons. The comic ran out of gas after only 6 issues, but Toth''s aerodynamic story telling fueled a series that took licensed tie ins in a bold new direction.